Welcome to the future of skincare e-commerce! If you’re running a skincare brand, you might be relying heavily on Instagram to promote and sell your products. While social media is a powerful tool for engagement, it shouldn’t be the foundation of your business—especially with the risks and limitations that come with it. That’s why today, I want to show you exactly why having your own custom website is a game-changer for your skincare brand.
Lately, Instagram has been shutting down accounts, and if that happens, businesses are left stranded with no way for customers to shop. That’s why it’s important to have a website—a place where customers can always find and buy products, no matter what happens to social media accounts.
At Bave Designs, we build websites using WordPress, Shopify, and other e-commerce platforms to create a fully functional and professional online store that safeguards your business from Instagram’s unpredictability. Instagram is not our platform—they can decide to take it offline, suspend an account, or change their policies at any time. A website is the only way to future-proof your brand, maintain full control over sales, and create a seamless experience for your customers.
1. DMs Make Ordering Slow and Stressful
One of the biggest issues with selling through Instagram is how long it takes to complete just one order. Customers often send a DM with multiple questions before they even decide to shop:
- “What are the ingredients?”
- “Do you have this in stock?”
- “How do I use this product?”
This back-and-forth messaging slows down sales and can lead to potential buyers losing interest. Not to mention, responding to dozens of similar inquiries daily can be exhausting and inefficient.
With a website, you eliminate these unnecessary delays. Customers can browse your products at their convenience, find all the information they need, and check out instantly without having to wait for a response. This streamlined process enhances customer experience and increases sales conversions.
2. Customers Buy More on a Website
When someone messages you asking for a specific product—let’s say a foaming cleanser—they usually just buy that one product. But on a website, when they search for it, they see other related products.
Many times, people end up buying more than they originally planned because they see products they didn’t even think about. They might find something better than what they originally wanted, simply because it was displayed in front of them.
3. A Website Makes Product Display Easier
On Instagram, You can only post one picture at a time, which means your customers don’t always see everything you sell. But on your website, all your products are displayed with full descriptions, ingredients, and how-to-use guides.
This way, customers get all the information upfront, and they don’t need to keep sending DMs just to ask basic questions.
4. Restock Notifications Keep Customers Engaged
One of the biggest problems you might face is updating customers when products were out of stock. People would DM me asking, “When will this be available again?”, and I had to manually track and notify them.
But with your website, customers can click “Notify Me When Back in Stock,” enter their email, and get an automatic alert when the product is available again. This makes shopping easier and helps you secure sales instantly when restocks arrive.
5. A Website Helps You Track Your Sales and Customers
Instagram only lets you see likes and comments, but it doesn’t tell me who is buying, what they’re buying, or which products are selling the most.
With your website, you can see:
- Which products are the most popular
- How many people are buying at a time
- Which areas my customers are coming from
This information helps me plan my stock better and understand my business more deeply.
6. A Website Can Handle Unlimited Orders
On Instagram and WhatsApp, there’s a limit to how many orders I can take at once. If I’m getting too many DMs, it becomes difficult to keep track.
With your website, orders come in automatically—you don’t have to do anything manually. There’s no limit to how many people can shop at once, and I don’t have to keep replying to messages to confirm orders.
7. Payments Are Easier and More Secure
Before having a website, you have to wait for bank transfers and confirm payments manually. But now, your website can process payments through Paystack, Stripe, or Flutterwave. Customers can pay:
- With their cards
- Through bank transfer
- Via USSD
If the money goes through, the order is automatically registered. You no longer have to waste time checking bank alerts or messaging customers to confirm payments.
8. Order Packing and Shipping Are More Organized
When I was taking orders manually, I had to write down each order by hand, which was stressful and left room for errors. But now, my website allows me to print out packing slips that include:
- What the customer bought
- How many they ordered
- How much they paid
- Their shipping address
This makes packing faster, and you can attach the slip to the package, ensuring error-free deliveries and faster processing.. Plus, with Shipbubble or other shipping integrations, your shipping process becomes seamless. Orders are automatically processed, and I can easily track shipments without manual effort.
9. Seamless Integration with ERP Systems
A website makes it easier to integrate with an ERP (Enterprise Resource Planning) system like Zoho, Odoo, or SAP. This allows me to track inventory, manage orders, analyze profits, and even automate tax calculations all in one place. Unlike Instagram, where you have to manually keep records and track orders, a website automates these processes, reducing human error and saving you time so you can focus on growing your business.
Final Thoughts
Instagram is great for marketing, but it’s not reliable for running a business. A website gives you full control, a smoother shopping experience, and the ability to scale your business without restrictions.
If you run a skincare brand, you shouldn’t rely only on social media—get a website. It will make your life easier and your business stronger. At Bave Designs, we specialize in building high-performing online stores tailored to your skincare brand, ensuring effortless selling and growth. Reach out to us today, and let’s build a powerful, conversion-driven website for your brand!
